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About US

Cracking the Indian Beauty Code: Beyond Buzzwords to Beauty Biz Transformation

India, with its burgeoning middle class, diverse needs, youthful tech-savvinessm is undoubtedly a melody song for makeup ,beauty and personal care market. There is a hidden rhythm of challenges within this alluring market , nontless B.O.B.I. saw the enormous potential and the multiple opportunities beyond the challenges in the enormously growing market .BOBI aka BORN TO BE INDISPENSABLE its not just a product its you !what you are born to be !!!an essential integral part whose story is yet to be told!! and of course who doesn't love, like ,need, want and wish makeup , beauty or personal care products they are clothes that transform not just from the outside even from within.

B.O.B.I. is emerging beauty company creating substantial impact with its intelligent fashionable sense in the beauty industry by offering high-quality, intelligent need of the hour, affordable, and cruelty-free products. Founded in 2021 by Maushmi Dhawan and supported by Vineet Dhawan and Nondini Dhawan, the Indian-based beauty brand is gaining traction whilst celebrating the spirit of the modern woman of today, particularly those looking for organic, safe, green, vegan, cruelty-free makeup products and accessories. The company has tried to create and continuously working towards a disruptive and unique business model.

Kajal
Glitter Eyeliner
Our retail store
Town Square Shopping Center, New Airport Road Sr.No. 230A, Hissa No. 3, 1, Viman Nagar, Pune, Maharashtra 411047

Mon - Fri, 8:30am - 10:30pm
Saturday, 8:30am - 10:30pm
Sunday, 8:30am - 10:30pm

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Bobi Glitter Gel Eyeshadow

Bobi Glitter Gel Eyeshadow offers vibrant sparkle and smooth, long-lasting coverage for a stunning eye look.

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Glitter Eyeliner

Bobi's Glitter Eyeliner delivers bold, sparkling color with a smooth, long-lasting finish that lights up your eyes with every blink.

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Long-Lasting 24-Hour Kajal

Bobi's 24-Hour Kajal delivers intense, smudge-proof color for bold, defined eyes that last all day.

Cruelty-free 

Affordable pricing

High-quality

Long-lasting makeup

Vegan products

Makeup for all ages

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Maushmi Dhawan has specialised in Indian and Asian Bridal make-up, along with other styles. Apart from working for various events, portfolios, editorial shoots, fashion shoots, TV advertorial, films etc., all over the country, she is also renowned for her prowess internationally, especially the UAE. She travelled extensively globally for training and products and she was well aware of the nuances and need of products and availability for the same ,she noticed a gap in the Indian market for essential makeup accessories , particularly main stream makeup support products also being mindful of manufacturing for high-quality, cruelty-free, and affordable makeup products. Motivated by the potential in the product and market to make a positive impact, she curates products to develop B.O.B.I. brand that would cater to the needs of the audience. The market research, was conducted and references points of what is the need was well looked into. Armed with adequate knowledge she established B.O.B.I. an innovative, intelligentally curated, easily accessible, earth concious, and of the highest quality.

Bobi Founder
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